product attribute analysis
Product attributes and benefits are important because they optimize your customer-centric approach by using theory and research. The key advantage of this analysis over perceptual maps is the ability to incorporate the impact of price into assessment of the brands positioning. Business Technology How To Plan Analysis Product Managers your product should be future-proof. . The analysis starts with identifying the product attributes that customers may focus on and then finding out the corresponding building elements that contribute to the quality of the attributes. List of Product Attributes 1. The three elements of product attributes the overall product quality the actual product features included and how the features are integrated together and how product looks are very important decisions to guide the success of the product. Analysis the theory assumes individuals choose among the more basic attributes of the products. W...